haku: @journal_id 28 / yhteensä: 1498
viitteet: 1-10 / 1498
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 otsikkovuositekijä
1.
Commentary. Corporate marketing myopia and the inexorable rise of a corporate marketing logic: perspectives from identity-based views of the firm
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1329-1352
 2011 Balmer, J. M.T.
2.
Commentary. Corporate social responsibility: a corporate marketing perspective
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1353-1364
 2011 Hildebrand, D.
Sen, S.
Bhattacharya, C.B.
3.
Commentary. The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1365-1379
 2011 Powell, S. M.
4.
Commentary. Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1380-1398
 2011 Balmer, J. M.T.
5.
The role of other customer effect in corporate marketing: its impact on corporate image and consumer-company identification
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1416-1445
 2011 Karaosmanoglu, E.
Elmadag Bas, A. B.
Zhang, J. (K.)
6.
Corporate marketing in the stock market: the impact of company identification on individuals' investment behaviour
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1446-1469
 2011 Aspara, J.
Tikkanen, H.
7.
Acquisitions and the network identity change
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1470-1500
 2011 Öberg, C.
Grundström, C.
Jönsson, P.
8.
Corporate identity as an enabler and constraint on the pursuit of corporate objectives
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1501-1520
 2011 Leitch, S.
Davenport, S.
9.
Internal branding process: key mechanisms, outcomes and moderating factors
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1521-1537
 2011 Punjaisri, K.
Wilson, A.
10.
Brand heritage and the renaissance of Cunard
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1538-1556
 2011 Hudson, B. T.
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